Publishing pathway

In following the steps of our Publishing pathway, you will see how closely we work with you and your team. This is vital if we are to publish a title that exactly matches your needs and complements your brand.

Consult

• Having discussed your objectives for the publication, our consultancy team will propose a strategic solution including topics and format

• We will also work with you to develop the most effective distribution strategy

• We will agree how the publication is to be funded and consider the benefits of including third party advertisements

Create

• We then plan the schedule and develop a full editorial and creative synopsis for the first publication

• At around this time, our sales team will develop a strategy to generate advertising revenue from relevant companies that share your values

• Following your approval of the synopsis, we commission and write all features

• Simultaneously our design team will be sourcing illustrations and photography and creating initial designs for your approval

• The advertising sales process runs concurrently with the creative process and it includes all advertising administration such as invoicing and the management of copy and artwork

Deliver

• You are given the opportunity to evaluate and request amendments to the copy, designed proofs and all advertisements. You will always have final approval of everything which appears in print

• We produce the publication, managing everything from paper supply, through printing, to bulk distribution, fulfilment and mailing

We can also provide and manage a range of other, third party services such as database development, circulation audits, consumer research and press launches.