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European Capital Markets

Background

The Federation of European Securities Exchanges (FESE) is the Brussels-based trade association of cash equity markets, derivatives markets, specialised commodity markets and clearing houses in Europe. It exists to represent and promote the common interests of European Securities Exchanges and associated organisations as regulated markets. The Federation focuses on European institutions and regulatory bodies, informing decision-making processes at a European level and influencing European policy.

Requirement

FESE wanted to develop a publication that would provide a strategic overview of the recent dynamic changes in European capital markets and offer an insightful view of the future. In so doing, the new publication was required to reinforce FESE’s position at the centre of the European marketplace, for audiences in Brussels, Europe, all member states of the European Union and the global financial community. It would also be used to communicate with FESE members, offering views on topical issues and providing industry updates.

Publication

Our response to the demanding brief was European Capital Markets – Making the single financial market a reality: 1999-2004 and beyond – a 164 page, full colour A4 publication edited by Peter Elstob, our highly respected commentator on international capital markets. The publication featured a group of influential writers and industry specialists with different international perspectives, including Massimo Capuano, President of FESE, Arthur Docters van Leeuven, Chairman of the Committee of European Securities Regulators and our own Chairman, Anthony Hilton, Financial Editor of the London Evening Standard. Authoritative and informed, the stylishly-presented European Capital Markets reflected the quality of its contributors and benefited from the skills of our in-house design team.

Results

The publication was extremely well-received when it was launched at FESE’s 30th anniversary celebrations on the floor of the former Brussels Stock Exchange and there is substantial anecdotal evidence that it is widely retained as a reference work by a very wide spread of the key audiences, including European Parliament Members, brokers, fund managers, investors and leading banks.


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